Create the right messaging on your website that effectively attracts customers, generates leads, and drives business growth
This course, taught by 20+ year marketing executive Andrea Palten, will cover essential elements such as fast page speed, user-friendly interface, targeted language, and clear calls to action. Participants will also learn best practices for homepage copy, lead generation landing pages, and website optimization techniques.
What you’ll learn inside the course:
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Learn the critical elements of a successful website, including fast page speed for better user experience and search engine ranking, a user-friendly interface for easy navigation, targeted language that resonates with your audience, and clear calls-to-action to guide user behavior.
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Discover best practices for an effective homepage, starting with a compelling header that clearly communicates your offering. Craft a strong value proposition that highlights the benefits of your product, and outline a clear plan for doing business with you. Enhance credibility by showcasing testimonials and logos from reputable sources, and write a detailed explanation that addresses the needs and pain points of your target audience. You will also learn how to effectively present pricing information and organize additional information like FAQs and About Us in a user-friendly manner.
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Explore effective techniques for capturing leads through your website. Learn how to create compelling landing pages with forms to capture leads. You will be guided on designing high-converting landing pages with clear headlines, concise content, a single call-to-action, and simple forms.
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Gain insights into optimizing your website for better performance and user engagement. Understand the importance of page speed and its impact on conversions. Learn how to use tools like Pingdom to analyze and improve your website's loading time.
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For the VIP package you get the course outlined above plus Expert Feedback on your website:
Benefit from a recorded video with feedback on your website, gaining valuable insights from an experienced marketing professional.
Testimonials
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Watch the video course on what the essentials are that you need on your website. Perfect for founders, entrepreneurs, marketers, and anyone that is just getting started.
Watch the video course on what the essentials are that you need on your website. Perfect for founders, entrepreneurs, marketers, and anyone that is just getting started. With the VIP package, you can email your website URL to Andrea Palten and she will create a video for you with feedback on your website homepage, navigation, header, call-to-action button(s), and much more.