How Early-Stage Startups Can Nail Product-Market Fit

I had the pleasure of being interviewed by Chiraq Khanijau, CEO of Flywheelr recently. We chatted about how early-stage startup founders can build and pull up their marketing strategy in a “more with less” approach.

Key Insights:
Marketing for early-stage startups — what actually works?
AI & marketing pivots — where should startups adjust their approach?
Metrics that matter — which KPIs to track & prioritize?
Competing with big players — how to stay confident & carve your niche

Must-Watch Moments:
✅ The biggest mistakes startup founders make in early marketing - 2:45
✅ How AI is shifting marketing strategies & what to do about it - 5:24
✅ A priority order for marketing metrics that actually drive growth - 18:12
✅ Why founders shouldn't compare themselves to big brands – and what to focus on instead - 22:13