CMO
SPEAKER
MARKETING STRATEGIST
Marketing
〰️
Lead Generation
〰️
Marketing 〰️ Lead Generation 〰️
Your Expert Guide in Marketing Innovation
Hello! I'm Andrea Palten, a seasoned marketing executive with a proven track record in propelling businesses to new heights through growth strategies, demand generation, and digital marketing mastery. As a strategic leader, I specialize in creating comprehensive marketing initiatives across diverse sectors, including SaaS, Tech, Agencies, Finance, and more.
Current Role: Vice President of Marketing at Techstars
Currently, I lead the marketing, pipeline, and brand teams at Techstars, staying at the forefront of industry trends and driving innovative strategies.
Professional Journey: From Renowned Organizations to Global Recognition
My journey includes impactful roles at renowned organizations such as Transamerica, Good Sam | Camping World, Effective (an Ogilvy agency), and the American Humane Association. As a German native (and US citizen), I bring a unique global perspective to my strategic approach. I hold a marketing master's certificate from Cornell University and am a graduate of the University of Colorado at Boulder.
Let's Connect and Elevate Your Marketing Game!
If you are looking for your next Chief Marketing Officer and are keen on discussing innovative marketing strategies, leadership insights, or unleashing your organizations growth potential, let's connect!
TECH STack
In-depth knowledge of various CRM, email, research, and marketing automation tools like Salesforce, Hubspot, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), 6 Sense, Mailchimp, Constant Contact, AWeber, Hootsuite, SEMRush, Moz SEO, AdEspresso, Wordpress, Kajabi, Squarespace, Contentful, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, and more.
SKILLS
Leadership
Marketing Strategy
Growth Marketing
Demand Generation
Communications
Brand Development & Growth
Product Marketing
Digital Marketing, including Websites, SEM / SEO, etc.
Sales Enablement and Client Acquisition Strategies