Andrea Palten is a marketing strategist and interactive media specialist with a proven track record in helping companies reach and engage their clients and customers. At Enfocus Solutions Inc. she calls on her experience in Internet marketing, website strategy, eCommerce, and digital media to share how the SaaS Enfocus Requirements Suite™ benefits business analyses, IT, and project management across enterprises.
Andrea began her career in marketing for internet radio, and ultimately joined the financial industry as an eCommerce Marketing Manager for Transamerica Capital. She then culled her expertise in Internet marketing at the Hach Company and Archstone Smith before taking on the Director of Interactive Media role at American Humane Association. Andrea has also held multiple leadership positions in various industries and has lent her expertise as an independent digital marketing consultant, helping several clients increase their online subscriptions, sales, visibility, and impact.
Andrea has a Bachelor of Science degree in Broadcast News Journalism from the University of Colorado and is a German native.