My Marketing Experience
Hello, I’m Andrea Palten, a marketing executive, growth strategist, and implementer of new marketing processes and technologies that enhance organizational outcomes and efficiencies.
Here are some of my proudest moments:
As Vice President of Global Growth Marketing, I increased sales qualified leads by 463% in two years (for an EdTech company)
Creation of cost effective campaigns that have improved cost-per-lead from $50 CPL to $18 CPL (for a SaaS)
Developed and launched integrated marketing strategies, including email marketing, that propelled sales by 24% and a monthly increase of website traffic by 34% (for a start-up)
As Marketing and Operations Executive at an ecommerce company, I helped increase sales by 22% in my first year surpassing all previous years and business goals
Increased online apartment leases by 53% (for a REIT)
Increased number of donors by 120%, email donations by 2,756%, and website donations by 284% in two years (for American Humane Association)
Other fun facts:
Some recommendation from former supervisors:
My Portfolio
A lot of my work revolves around leadership, strategy, and other things that I can’t put into a portfolio so these are some of the more tangible things I can share:
Multi-Channel Brand Cohesive Campaigns
Launched a world-wide campaign to both enhance brand awareness and drive sales qualified leads successfully.
Advertising
As a marketer, I’ve done advertising from magazines to billboards, but my sweet spot is digital marketing.
In one organization, I was able to increase our Sales Qualified Leads by 463% in the first year by running ads on LinkedIn, Facebook, Instagram, and Google.