Chief Marketing Officer
Hello, I’m Andrea Palten, a seasoned marketing executive with a proven track record in propelling businesses to new heights through growth strategies, demand generation, and digital marketing mastery. As a strategic leader, I specialize in creating comprehensive marketing initiatives across diverse sectors, including Services, SaaS, Tech, Agencies, Finance, EdTech, and more.
Here are some of my proudest moments:
As Vice President of Global Growth Marketing, I increased sales qualified leads by 463% in two years (for an EdTech company)
Creation of cost effective campaigns that have improved cost-per-lead from $50 CPL to $18 CPL (for a SaaS)
Developed and launched integrated marketing strategies, including email marketing, that propelled sales by 24% and a monthly increase of website traffic by 34% (for a start-up)
As Marketing and Operations Executive at an ecommerce company, I helped increase sales by 22% in my first year surpassing all previous years and business goals
Increased online apartment leases by 53% (for a REIT)
Increased number of donors by 120%, email donations by 2,756%, and website donations by 284% in two years (for American Humane Association)
Current Role: Vice President of Marketing at Techstars
Currently, I lead the marketing, pipeline, and brand teams at Techstars, staying at the forefront of industry trends and driving innovative strategies.
Professional Journey: From Renowned Organizations to Global Recognition
My journey includes impactful roles at renowned organizations such as Transamerica, Good Sam | Camping World, Effective (an Ogilvy agency), and the American Humane Association. As a German native (and US citizen), I bring a unique global perspective to my strategic approach. I hold a marketing master's certificate from Cornell University and am a graduate of the University of Colorado at Boulder.
Let's Connect and Elevate Your Marketing Game!
If you are looking for your next Chief Marketing Officer and are keen on discussing innovative marketing strategies, leadership insights, or unleashing your organizations growth potential, let’s connect!
TECH STACK
In-depth knowledge of various CRM, email, research, and marketing automation tools like Salesforce, Hubspot, Google (Analytics, Ads, Trends, Search Console, Keyword Planner), 6 Sense, Mailchimp, Constant Contact, AWeber, Hootsuite, SEMRush, Moz SEO, AdEspresso, Wordpress, Kajabi, Squarespace, Contentful, Vimeo, YouTube, SurveyMonkey, Slack, Trello, Asana, and more.
SKILLS
Leadership
Marketing Strategy
Growth Marketing
Demand Generation
Communications
Brand Development & Growth
Product Marketing
Digital Marketing, including Websites, SEM / SEO, etc.
Sales Enablement and Client Acquisition Strategies
Other fun facts:
Taught Olympians
I was invited to teach marketing to Olympians at the Colorado Springs Olympic Training Center. These athletes were amazing. With having taught hundreds of people, I’ve never seen anyone as determined as these athletes.
Deadpool Movie
As a marketer, we often times work with influencers. I got this beautiful Big Chill stove on the movie Deadpool (yes, Ryan Reynolds touched it). 😍
Some recommendation from former supervisors:
“There aren’t a lot of people who bring as much energy, passion and tenacity to their role as Andrea does. If you are looking to accelerate your marketing efforts quickly and successfully, Andrea is the person to know. She has an unusual ability to straddle both strategy & tactical execution in a way most leaders aren’t able or willing to. She understands the importance of a high performing team and goes out of her way to ensure she has the right people doing the right things, that her team feels valued, and that team members have the support they need to be successful in their role. She is 100% committed to her team’s success and as a result team members love Andrea and respect her leadership.
In addition, her peers trust her to deliver on her promises and admire the speed with which she makes things happen. She was a member of my Senior Leadership Team at Talking Talent and played a key role in helping shape the strategy of the firm during a time off rapid growth. She increased our visibility in the market, established marketing process and structure internally, launched an ABM approach to revenue generation, created a company podcast, and took marketing to an elevated level at Talking Talent. I loved having Andrea on my team and would work with her again in a heartbeat!”
“Andrea is our team’s go-to executive and embodies practicality and being organized. As our marketing executive, Andrea oversees a massive program of lead generation, is accountable for lead conversion rates, SEO, and managing multiple channels from our PR campaigns, thought leadership marketing, partner program management, through to overseeing the details of tactical sales support activities. You also really can’t talk about Andrea unless you talk about her ability to work with everyone around her… you have a difficult partner – send Andrea.
You would be hard pressed to find a better, harder working Executive than Andrea – it’s a joy to work with someone that you know you can turn to when big stuff needs to be done.”
“Andrea Palten is a high energy marketing professional who can quickly grasp the needs of an organization and then develop and implement a strategy to address those needs. She is highly collaborative in her approach which is critical since most organizations are implementing changes in the way they market their goods or services. Andrea is positive and professional at all times. Working with Andrea, I was particularly impressed with her ability to recruit high performing teams quickly in order to meet the organization’s measurable goals. She is a wonderful addition to any team. ”
“Andrea is an absolute treasure! I am honored to have her as a member of my team at American Humane and delighted with her stellar performance, disciplined approach to project management, creative in uses of the Internet, and insightful as to emerging possibilities. Her value as an asset to the organization transcends our department and enhances every program area to benefit from her experience and expertise.”
“Andrea is a pro who effortlessly integrates into any team and delivers exactly what the organization needs. At Inbenta, she created and ran a fantastic program that increased awareness of the company with industry experts and decision makers at prospects, while also driving traffic to Inbenta’s most relevant content.”
My Portfolio
A lot of my work revolves around leadership, strategy, and other things that I can’t put into a portfolio so these are some of the more tangible things I can share:
Integrated Marketing Campaigns
The integration of marketing campaigns to increase marketing leads and drive SQLs has always been at the forefront of my career.
The image is of a snapshot how I surpassed the cost-per-lead goals ahead of schedule for a B2B SaaS organization.
Website Strategy
I’ve been in charge of launching 50+ websites. From providing strategy, to managing agencies or in-house teams, to creating content.
Press play to see this example for Talking Talent.
Content & Video Marketing
Videos, testimonials, and interviews are vital for marketing. Video marketing plays an important role of how I approach content marketing.
Sometimes I event take part of the fun. Here’s a sample interview I did with the COO of Headspace for a video series we created for social media. Watch here.
Brand Awareness
At every organization I increased brand loyalty. At a recent tech company, I grew social media following by 17% and email subscribers by 20% in the first six months by launching brand awareness campaigns.
I’ve also re-branded entire organizations like Effective (image), an Ogilvy Agency, and American Humane Association.
Multi-Channel Brand Cohesive Campaigns
Launched a world-wide campaign to both enhance brand awareness and drive sales qualified leads successfully.
Advertising
As a marketer, I’ve done advertising from magazines to billboards, but my sweet spot is digital marketing.
In one organization, I was able to increase our Sales Qualified Leads by 463% in the first year by running ads on LinkedIn, Facebook, Instagram, and Google.
